And keep in mind, I’m focusing just on Salesforce solutions – not 3rd party applications. While this post isn’t about email integration options specifically, I do want to discuss them briefly because there is overlap. We now have choices and can mix and match solutions for a better fit. There is no longer a single tool to do both email and calendar integration. And, like most tech companies, we have seen a bit of an unbundling of apps in this space. Salesforce for Outlook has officially been retired (thank you!) in favor of the newer products. Lightning Sync has been around for a few years, and Einstein Activity Capture (EAC) is a relatively new addition to the integration lineup (and Salesforce AEs have been pushing it hard). However, the newer tools offered by Salesforce to integration email and calendar are actually pretty good.
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